Underground Soul appeals to teens by taking contemporary influences and translating them into concepts that the younger fashion conscious consumer understands. The Underground Souls girl is young, vibrant and full of energy. She's like any typical girl out there that loves to have fun and hang out with friends.
She loves clothes, but is a value shopper who knows how to dress with her own personal style, without having to blow $100 on a pair of jeans.
The Underground Soul girl reads fashion magazines and understands trends and how to interpret them.
She can easily spend a day at the mall shopping with friends, and everything she buys is worth every cent.
WHERE TO BUY
Available exclusively at: JC Penney
WEBSITEundergoundsouljeans.com
SALES:
Lee Kaufman
lkaufman@swatfame.com
tel: 626-934-5332
fax: 626-934-5323
PRESS CONTACT:
Shout Public Relations
Angie Mathews
angie@shoutpr.com
tel: 949-574-1440
fax: 949-574-1441
MARKETING:
Monique Acosta
mcacosta@swatfame.com
tel: 626-934-5298
fax: 626-968-1458
Brand Website
undergroundsouljeans.com
Check out the official brand website.