See Thru Soul® Paves Way for Contemporary Denim Market

Extensive Marketing Program Supports Brand building Efforts

Los Angeles, CA - See Thru Soul, a new contemporary premium denim collection, was recently launched by Los Angeles-based manufacturer Swat Fame,Inc.  See Thru Soul is a collection of premium denim that focuses on the same fit and quality of traditional contemporary denim brands but with a unique price point of $68 to $98.  The collection includes basic and fashion jeans, skirts, and jackets.  It is available at major department and specialty stores such as Nordstrom and Macy’s.

“We want to offer our customer contemporary jeans at a value price point”, explains Mitchell Quaranta, President of Swat Fame, Inc.  “We feel there is a void in the market that we can fill by offering premium jeans that is comparable to the contemporary market denim brands but for under $100.”

To build brand awareness, See Thru Soul will be supported by an extensive print advertising and public relations campaign.  The print campaign will run through 2006 and includes ads in national fashion and trade publications such as Lucky, Teen People, Teen Vogue, and Women’s Wear Daily.  Conveying the company’s passion and addiction for denim, each ad will portray a unique identity and encourage self expression by putting in motion the same strategy used when developing each individual style and wash.  The ads will utilize color in fun outdoor locations to set the tone of freedom and individuality.

In addition to See Thru Soul, Swat Fame, Inc. also produces brand Speechless, a junior sportswear and dress collection.
For more information, contact Pamela DeMartini at 626.934.5303.