Underground Soul® Just Looks Expensive

Los Angeles, California. Swat Fame knows the formula for great denim. Mitchell Quaranta, CEO of Swat Fame, announced that a new denim collection for juniors called Underground Soul will launch during October 2005 market. 

The focus of Underground Soul is to offer retailers the fit and styling of the well known and successful See Thru Soul brand in more moderate, price-point conscious, fabrications and trims. Underground Soul appeals to teens by taking contemporary influences and translating them into concepts that the younger fashion conscious consumer understands. The jeans, and woven bottoms collection, is what girls see in fashion magazines, and dream about owning, but at a fraction of the cost. Denim basics retail for $38---they only look expensive!!

The Undergound Soul girl is young, vibrant and full of energy. She's like any typical girl out there that loves to have fun and hang out with friends. She LOVES clothes, but is a value shopper who knows how to dress with her own personal style---without having to blow a $100 on a pair of jeans. The Undergound Soul girl reads fashion magazines and understands trends & how to interpret them. She can easily spend the day at the mall shopping with friends, and everything she buys is worth every cent. 

Swat Fame is an experienced manufacturer of fashion denim & sportswear collections. They are recognized for their successful Speechless sportswear line, as well as their other denim collections---See Thru Soul, Bu…From Malibu, Indigo Royalty & KUT…From the Kloth---which are strategically focused on different consumer groups.  “Knowing your customer and what she wants to wear is the first step in developing the right product. Each of our divisions focuses on a different denim consumer---and there are all levels of fashion, fits, trims and the kind of denim that that consumer wants.

Swat Fame understands that echelon of business. That’s why we so driven to key-in, focus and deliver such great denim at every price point,” says Mr. Quaranta.

Underground Soul is shown at Swat Fame’s New York Showroom, located at 1407 Broadway, #3509, New York, NY